NYU Graduate Programs: Human Resources Management & Development: HRMD
June 9, 2010 - 5:53 am
Human Resources
Master of Science In Human Resources Management and Development
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Mastery at the Intersection of People and Business
Duration : 0:9:43
Jason Ferrara, SVP, Sales & Marketing, Elixir Interactive, interviews Piera Palazzolo, Senior Vice President, Marketing, Dale Carnegie & Associates, Inc. at SES New York, 2009 on how to implement a corporate governance program. Piera talks about the incentive model that Dale Carnegie implemented to get its franchisees to become compliant with its corporate governance program. Piera describes Dale Carnegie as a “global reach but with a local touch” company and wanted their franchisees to integrate this specific campaign theme but still give them the flexibility to adapt the campaign so it responded to local culture.