what is a good brand name for a leadership and invotation training comapny?
January 26, 2010 - 2:22 am
am starting a company for invation training , team building , leadership and would like to get your sugestions for a brand name.
do we get paid for this??
January 26th, 2010 at 7:27 am
do we get paid for this??
References :
January 26th, 2010 at 7:34 am
This is really a question about branding. First, consider your Core Brand Values and then your Core Brand Message. You must know exactly what your message is and who your segmented market is before you can think of an effective name.
A name cannot simply be what sounds good. It has to work for you. I would seriously suggest picking up a book or two on branding.
My favs in order of importance:
1. United We Brand
http://www.amazon.com/United-We-Brand-Mike-Moser/dp/1578517982
2. The 22 Immutable Laws of Branding
http://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737/ref=pd_bbs_sr_2?ie=UTF8&s=books&qid=1213365594&sr=1-2
3. Accidental Branding: How Ordinary People Build Extraordinary Brands
http://www.amazon.com/Accidental-Branding-Ordinary-People-Extraordinary/dp/0470165065/ref=sr_1_6?ie=UTF8&s=books&qid=1213365594&sr=1-6
4. Emotional Branding: The New Paradigm for Connecting Brands to People
http://www.amazon.com/Emotional-Branding-Paradigm-Connecting-Brands/dp/1581150784/ref=sr_1_5?ie=UTF8&s=books&qid=1213365594&sr=1-5
5. Trademark: Legal Care for Your Business & Product Name
http://www.amazon.com/Trademark-Legal-Care-Business-Product/dp/1413306993/ref=sr_1_2?ie=UTF8&s=books&qid=1213365794&sr=1-2
These are all great books that can help you really establish your business with a strong foundation.
You sound like a motivated and intelligent individual or you wouldn’t even be doing this type pf business. With this being said, I am sure you could appreciate what these books have to offer.
If I you could only read one, I would highly recommend United We Brand.
References :
I own a creative marketing and design firm near Cleveland, Ohio. Feel free to email me.