Training

Jason Ferrara, SVP, Sales & Marketing, Elixir Interactive, interviews Piera Palazzolo, Senior Vice President, Marketing, Dale Carnegie & Associates, Inc. at SES New York, 2009 on how to implement a corporate governance program. Piera talks about the incentive model that Dale Carnegie implemented to get its franchisees to become compliant with its corporate governance program. Piera describes Dale Carnegie as a “global reach but with a local touch” company and wanted their franchisees to integrate this specific campaign theme but still give them the flexibility to adapt the campaign so it responded to local culture.

Duration : 0:2:44

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Tags: 2009, Carnegie, corporate, Dale, elixir, Ferrara, franchisees, governance, guidelines, interactive, jason, new, Palazzolo, Piera, ses, sesconference, training, york   Posted corporate training |